IIM Ahmedabad Insight 2009

Insight - the Concept

Insight is the oldest fair at IIMA and one of the oldest market research events in the country, with an illustrious history stretching back 22 years. Over the years, it has become a part of IIMA psyche and an annual event not to be missed. The fair is currently held in the month of October and spans the course of a full day on the IIMA lawns.

The strength of Insight is its experiential research methodology that is far superior to traditional questionnaire based methods of conducting market research in terms of probing into psychological factors of consumer behaviour. This, it does, through specially designed games in which thousands of people with varied profiles take part. As consumers are unaware of the market research aspect of the activities, the games are an effective means of bringing out the latent psychological cause of consumer behaviour.

Click here for The IIM Ahmedabad Insight 2009 Schedule

For More Details please visit http://www.iima-insight.com